Our Authors

Liam Carter is a football betting analyst at 365bettingtips.com, where he covers daily tips, match previews, and betting trends across the Premier League, Champions League, La Liga, and major African football competitions.

His work centres on one question: where does the value actually lie before kick-off? Liam tracks line movements and odds shifts across major bookmakers to identify bets where the market has mispriced the outcome — and communicates that in plain, direct language without the noise.

He covers football markets across Europe, the US, and Africa, with a particular interest in how odds behave differently across these regions and what that means for the informed bettor.

Sophie Ward is the bookmaker review editor at 365bettingtips.com, specialising in football betting sites, welcome bonuses, and free bet offers across the UK, European, and international markets.

Her reviewing approach is built around one principle: readers don't have time to wade through pages of promotional copy. Every review Sophie writes leads with a clear verdict, backed by a structured assessment of odds quality, bonus terms, payout speed, and football market depth.

Sophie covers only football-facing bookmakers — no casino, no fluff. If a bonus has a restrictive wagering requirement or a bookmaker's football odds are consistently weak, she says so plainly.

Oliver has spent over eight years auditing sportsbook promotions across the UK, Ireland, Australia and Canada, translating dense terms and conditions into plain-English verdicts.

His approach is numbers-first: every bonus he reviews is broken down by wagering requirement, minimum odds, validity period and expected value, so readers can compare offers on real terms rather than marketing headlines.

He works exclusively from verified, licensed-operator data and flags predatory bonus terms whenever he finds them. Oliver holds a background in quantitative analysis and has previously contributed odds-comparison and bankroll-management guides to several independent betting publications before joining 365BettingTips.