Best UK betting sites

Best UK betting sites

The choice of a bookmaker is an important and crucial step for every player. Whether you are an amateur, recreational or professional tipster, betting is a two-way street and there is a bookie between you and other players. The bookmaker is just your business partner in wagering who simply charges a fee for its services. Many bettors like to say that they ‘play against the bookie’, in fact, tipsters bet against other tipsters. Well, it’s clear to everyone that the selection of a partner for financial matters is extremely important! A detailed description of strengths and weaknesses of each bookmaker can be found in the reviews below. It should be noted that you can’t choose a betting site only depending on its popularity or odds quality. It doesn't really work like this! Each bookmaker has its unique characteristics and each tipster has his own way of betting. The main thing when choosing a bookmaker is that the bookmaker’s characteristics shall meet your manner of betting! Figuratively speaking, if you have a great sports car, it makes no sense to go fishing by such car, right? A reliable suburban car might be a better choice in this case, but it is unlikely that you will go to the theatre by this car! The same thing is with a bookmaker! It is not necessary that a leader on the market or a betting site with the best odds must be the first choice for you. It all depends on the type of player you are; try to analyse your bets and classify yourself into one particular category and then choose the best UK betting site for yourself.

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Bet365 : - Top
Bet365

Looking for the best UK betting site? The leader on UK gambling market with over 19 million customers Bet365 are no doubt #1 bookmaker in the world. This bookie has won many awards including Sports Operator of the Year and has an untarnished reputation. You can place bets here and be always sure of fast and fair payments. It really doesn’t matter whether you are a professional or a beginner, a high roller or a recreational player, Bet365 is still the best choice.

They have a handy and easy-to-use website with a quick access to the required section. If you are just getting started in betting, don’t worry, this website is a newbie-friendly and you can always get all useful information in the Help section or ask any question through the live chat. By the way, customer support is available in all supported languages and you can count to get quick answers for all queries from well-trained and kindly staff. The bookmaker offers all common deposit and withdrawal methods: debit or credit card, most popular e-wallets, bank transfer or cheque and all transfers are simple and fast! For your safety, company uses “Know Your Customer” procedure, which helps to ensure the security of your account.

Bet365 is the best choice if you prefer football and ice hockey betting as this bookie is officially recognized as the Number 1 in the world for these sports. If you prefer to bet on less popular sports, be sure that this world's biggest bookmaker covers everything, including perfect Casino section with slot, roulette, blackjack and table games. You can find here anything you want and probably even more! Bet365 overall betting margin is 4.5% so they have competitive odds that are higher than average odds on the market. Once again, when it comes to ice hockey this bookie has no competitors with their fantastic 3.2% betting margin. As for top football leagues such England Premier League, 1.Bundesliga, la Liga or Seria A you will definitely get the best odds on the market.

With all these undisputed benefits, an incredible Live In-play betting section still remains the largest pride of Bet365! This is the best betting site to make stakes during the game while you are watching live streaming! They offer best quality live service with one of the highest odds in UK, most probably the highest! The list of betting markets is just endless and you can even find some bets which cannot be available in pre-match betting lines. Do you like to place bet on a go? The Bet365 betting apps are easy-to-use, very fast and compatible with iOS, Android and Windows. You can be sure you will get all the same service as on the website. It’s about time to start placing bets so be prepared for big winnings as the maximum payout here is ₤1.000.000 per day! And don’t forget to get generous welcome bonus up to ₤200. Are you interested? So just do it!

William Hill : Bet £10, get £30 free bet Top
William Hill

As an industry pioneer, William Hill rightly took their place among the best UK betting sites many years ago and are still one of the leaders on the betting market. They have become a real legend and that’s why this financially stable and experienced company remains one of the most popular bookie in the world. Over 3 million customers only acknowledge their irreproachable reputation! Despite the fact that this company is known as a bookmaker for all nationalities, William Hill have been and always will be British bookie as they have controlled over 25% of the UK’s betting market. Their betting platform is one of the fastest, everything you need you can find here easily and quickly. Intelligible interface with simple navigation ensures a quick access to all website sections, which is by the way available in 20 languages. William Hill have a lot of useful features such as radio/podcasts, tip advisor and WHTV live streaming that can’t be found on other betting websites.

You can be sure you’ll find all common payment methods on WH website and any customer, newbie or high roller will be satisfied with the terms as withdrawals here are allowed from £1 to ₤30 000. The bookmaker offers a wide range of betting events and markets on a variety of sports from boxing to snooker with a strong focus on football and, as British bookie, gives you the best odds guaranteed on horseracing and greyhounds. This company is also famous for its non-sports betting, you can enjoy placing stakes on lotteries, TV, E-Sports and even politics. If you prefer to bet on European football – William Hill are definitely your choice! When it comes to top football matches, you will find about 300 different bets per game and can count on great odds. Unfortunately, there is a huge drawback in their betting lines – they do not offer Asian Handicap. Yes, just a few of UK bookies offer a variety of Asian Handicaps, but as a leader, William Hill should be one of them! Great odds on North American sports (NHL, NBA & MLB) can be named one of the strongest sides of this bookmaker.

They take pride in their live in-play betting area! Visiting this section, you can be sure that you will find any game that is taking place at the moment as well as any type of bet you need. William Hill were among the first who started to use the function ‘Cash In My Bet’, that allows to cash in on your bet live during the game. You can watch live streaming and listen to broadcasting or just receive the required information from the pitch picture with all statistics. Despite the fact that they are one of the biggest bookies in the world William Hill have a small minimum bet, it’s only ₤0.03! At the same time the bookmaker guarantees a huge maximum winnings up to £2.000.000! You can continue to enjoy betting on a go with easy-to-use betting apps that provides you with the same quality of services. If you are serious about betting, William Hill account is a must-have.

Ladbrokes : Up to £50 free bet Top
Ladbrokes

Everyone knows that the British maintain and honour their traditions and manners, so meet the oldest and most traditional British bookie – Ladbrokes, which can be easily ranked among the best UK betting sites. The company was founded in 1886 and joined online in 2000. Their good-looking website has a simple and understandable navigation with the minimum number of clicks to get the selected bet. The bookmaker offers non-standard but very convenient sections' arrangement, and the website is really fast. Moreover, you can always find here all needed and useful features and tools for betting like sports news, bet calculator, live results and other.

Their payment section is probably one of the best on the market! All transactions deposits and withdrawals are free of charge and it doesn’t matter what country you are from or what currency you use; there are 18 currencies, by the way! The minimum deposit here is just £5, but please be aware that you will withdraw with the same methods as you used to deposit and before your first withdrawal you must pass the verification procedure. Well it’s an easy procedure – you just need to upload the passport copy on to the website. Perhaps Ladbrokes have no such endless list of sports and betting markets as Bet365, but their betting coverage is still one of the best in UK. You will always find all popular sports and main types of bets here. And when it comes to football be sure that this bookie is able to give you the best offer! Ladbrokes have unique special football markets that you won’t find in the betting lines of other bookmakers. Endless promotions are their corporate style! New customer offers and welcome bonuses, greyhounds and horse racing best odds guaranteed, 5 team accumulator insurance, unique function ‘edit my acca’, daily price boosts and money back specials – and it’s not the full list of Ladbrokes promos. Betting exchange and great Casino area are other advantages of this bookmaker.

Ladbrokes have an excellent Live In-Play platform with a fast load time and beautiful info graphics. You can count to find all European football games with hundreds available betting markets at odds higher than average and watch football live streaming for free! This is a good place to start betting if you are a newbie because their minimum bet is only ₤0.1. The bookmaker offers a huge number of betting apps for all OS with the same service as on the website and with all promos and bonuses, you can bet pre-match and bet during the game, while watching live streaming, playing in casino, making withdrawals, etc. Ladbrokes have 24/7 available customer service which will respond to your query fast and helpfully in 20 languages! So, if you still have not yet made your choice it makes sense to take a closer look at one of the most reputable and popular bookmaker in UK, which definitely won’t disappoint you.

10bet : £200 First deposit bonus Top
10bet

Definitely, the most underrated bookmaker in Europe 10Bet are still one of the best UK betting sites and you will see it for yourself after reading this review for a few minutes. Most probably such underestimation could be explained by the youthfulness of this brand as 10Bet have been online only since 2003, but please be assured – the future lies with them! Just after several years on the market, the company has become the top worldwide bookmaker with headquarters in London offering high quality services in over 90 countries. When you visit their website for the first time you could find it a little bit dark, overcrowded and even difficult to navigate, but it`s only at first glance. Actually, 10Bet is easy to use and quick to navigate website and you don’t have any problems with placing bets, the only apparent defect is a small text, frankly, it’s not surprising as this bookie has an endless range of betting markets.

The company offers various payment options in more than 20 different currencies, but if you are from the UK, you can choose only EURO or GBP. This is a real paradise for beginners as e-wallet deposits are instant with minimum amount ₤2; minimum withdrawal amount is quite low - £10 (for e-wallets) but we hope you will win more per day! Notice that before making the first deposit you must peruse all terms and conditions associated with the Welcome Bonus, as it can be unavailable with certain payment options. Initial bonus up to £200 and many more fantastic non-stop promotions can be considered one of the strongest sides of 10Bet.

The range of sports and betting markets is probably one of the widest on the market. Maybe Bet365 is the only bookmaker who can compete with 10Bet in this category. Being the top UK bookie, 10Bet focus on football and offer more than hundred bets per game, but what makes them stand out among other British bookmakers is Asian Handicap markets! So if you are ‘Asian handicap guy’ – you may stop searching as 10Bet are definitely your bookie! This should be enough to regard 10Bet one of the best, but we will continue to prove you that this bookie remains underestimated. An early betting line is another significant advantage of 10Bet. This is the place where you can see odds while any other bookmaker has not offered them yet. Be sure that you will have an opportunity to place bets at the highest odds, as you will be the first! 10Bet In-play live betting section is an irreproachable service! Generous odds, huge range of betting markets, quick updated, all sports and events, several views of betting console makes this bookmaker one of the best betting sites in the world.

Coral : Bet £5, get £20 free bet Top
Coral

If you are looking for a traditional bookmaker with unblemished reputation Coral may become your choice, because without any doubt it is one of the best betting sites in the UK. Since 1926, this company has become the mirror of British betting industry, providing not only the best, but pioneering and innovating services. Their bright and colourful, but still easy on the eye website is well designed and handy to navigate. You can quickly find all needed betting tools, such as Live streaming, Sports statistic and news, they have even their own radio and interesting blogs. Coral are one of the best betting sites that offer enhanced odds, sign-up bonuses and various promotions on a regular basis. They offer such a wonderful function as Cash Out. Yes, you can say that most bookies have this function, but only Coral offer Partial Cash Out, which gives you an opportunity to take out part of your bet and winnings, leaving the rest of the stake in play. It's actually very convenient! Another innovating feature is the Coral Connect, with the help of which you can use the same funds to place bets online or on mobile, over the phone or in-shop. The bookmaker has all common deposit and withdrawal methods, such debit or credit card, bank transfer, Western Union, all popular e-wallets; you can also fund your account with cash using Connect Card. There is a minimum of £5 for all transactions.

Maybe Coral don’t offer so many sports as Bet365, but you will find all you need here. This bookie is probably not the best choice for tennis or ice hockey betting, but if you are a “football guy”, you can be sure that is the right place! Coral is a truly British bookmaker so you may count on more than 150 betting lines and almost the best odds on the top football games. Much to newbie's delight, the minimum bet is only £1 here! It comes as no surprise that such large bookie has a great gambling section. Coral’s overall betting margin is about 5.8%, it’s not a bad rate; however their odds are not the best on the market. Nevertheless, they offer best odds guaranteed in the horse and greyhound racing.

BetVictor : Claim £40 welcome bonus Top
BetVictor

BetVictor might look as a new bookmaker for some bettors following a branding name change, but this company was actually founded in 1931. It’s a traditional British bookie the one you can trust! They operate in more than 160 countries, having about 500.000 customers and their turnover is nearly £1 billion! The company provides online gambling under the Government of Gibraltar Licensing Authority and the UK Gambling Commission licenses. BetVictor have an easy to use and modern website, but what is more important it’s very fast and you’ll never have to wait for your page to buffer. There are 12 currency options, but don’t forget once you have registered your account, it is not possible to change account currency! BetVictor offer all of the common deposit and withdrawal methods, including Visa, Maestro, Mastercard, Bank Transfer, Neteller, PayPal, Skrill, Paysafecard, etc. Minimum deposit amount is ₤5 while minimum withdrawal is ₤10, you can withdraw up to £100.000 per day. The bookmaker will not require binding verification until you deposit more than ₤2.000. The minimum stake here is only ₤0.05, so if you are a newbie or like accumulators with endless list of outcomes – this bookie is suitable for you!

BetVictor have a mind-blowing list of betting markets and you can barely get the same expansive options to bet with another bookmaker, especially when it comes to football as they offer bet types that you won’t find anywhere else. What is more, they offer Asian handicaps, which is actually far from being the most widespread bet type over UK betting sites. In a word, it really doesn't matter what betting market you are looking for - they have it, end of! Despite the fact that this bookmaker has one of the best football betting coverage, it also has great tennis, cricket and U.S sports coverage. Do you already like this bookie? Then we have another good news for you – BetVictor operate with a low betting margin, around 4.5%. Moreover, they run probably one of the lowest margins on football, holding it under 3%, so you can be sure that you will get the best value odds! As for in-play betting, besides the highest level of service the bookmaker provides fast and easy to use interface, big choice of markets, great odds and useful list of the upcoming games available for live betting and that’s all we need. Unfortunately, BetVictor don't currently offer Live Streaming of sports events, apart from all U.K and Irish horseracing. This reputable bookmaker with long history provides betting services in the best way and always pleases its customers with generous sign up bonuses, free bets and promotions, so you’re definitely in good hands with BetVictor!

Paddy Power : Bet £10, get £30 free bet Top
Paddy Power

The legendary Irish bookie Paddy Power is not only one of the best UK betting sites, they are the most recognizable, hilarious and unusual brand in the world betting industry. This bookmaker makes your betting a little adventure! It's always fun here and you will definitely not be bored! You can always find a lot of promotions here and of course Paddy Power are the best when speaking about money back specials! When you visit their website you can see all shades of green, yes, it's nice to feel a little Irish, but unfortunately their website is not very quick and easy for betting. The home page is a little bit crowded and betting menu is unusual, sometimes you cannot understand where to find the needed bet. The website is available only in two languages. You can deposit or withdraw with plenty of options, Paddy Power have fair number of payment options, but you can use only € or ₤.

This bookmaker has a huge range of markets and be sure you will find any sports or events, including politics, financial betting, lotteries and TV shows. As for football betting Paddy Power propose no less than 100 betting markets for European football games and have some unique types of bets. They have competitive odds with overall betting margin about 4.5%; this value is lower than the average on the market. Besides, Paddy Power offer solid live streaming services with a ‘multiview’ function so you can watch a few games at the same time. There are audio and text commentaries for the remaining events. In the world, the company is famous for their ability to pay the largest winnings, but at the same time beginners can also feel comfortable here as minimum bet is only ₤0.1. Like all top bookies Paddy Power have a great selection of betting apps, but in addition, they offer one stand-alone app, which is called PP Messenger. You can place bets via text messages, just send a few key words or abbreviations with amount of bet and your stake is accepted, for example, ‘MU win ₤10’. To sum up, more than likely Paddy Power are not the best bookmaker in the world, but this does not mean that it cannot become the best for you. May the luck of the Irish be with you!

Marathonbet : £20 Bonus + Loyalty Program Top
Marathonbet

You may be a little surprised to see this no-name brand among the best UK betting sites. Nevertheless, believe it or not, this bookmaker offers top quality services and its reputation is enough to be Manchester United official betting partner and Malaga and Hibernian main sponsor! Established in 1997 Marathonbet have been operating online for many years and millions of bettors can confirm their fairness. Their registered domain names operate under a licence issued by the Government of Curacao and United Kingdom Gambling Commission. So, if you have never dealt with this bookmaker, get ready to be surprised, because Marathonbet are among the best by all parameters and this is true! They have a huge range of betting markets, probably one of the widest in the world, you can find all sports, casino, virtuals, financials and many more. The bookmaker proposes Toto 1X2, Toto Correct Score and Toto Tennis with fantastic jackpots; sometimes they reach crazy amounts of several millions! Minimum bet is only ₤0.1 and maximum winnings are ₤250.000 per day.

Their In-play betting section is amazing - you can bet on any event that is currently taking place, stakes are accepted and calculated instantly. In fact, the speed of any operations at Marathonbet is amazing, even withdrawal takes only a few seconds! Their website is also worth mentioning, because no one else has such simple, convenient and quick interface! There are no blinking flashes and annoying banners or aggressive marketing, just betting lines and that's all. Navigation will be clear even to a beginner in a few minutes on the website. There's nothing redundant here and you can still find any information you need! All right, let's not waste any time, Marathonbet have all the same options and features as other top bookmakers and in no way lags behind them. Let's better talk about odds, because they are the best here! The average betting margin is only 2.3% and the football betting margin is about 1.5%! Can you find better? Hardly! However, there is a fly in the ointment... Unfortunately, this bookmaker does not offer bonuses or free bets, but what's even worse – this is not the most appropriate place for high-rollers, if you know what we mean…

Betway : 100% Deposit Bonus up to £50 Top
Betway

About 10 years ago Betway were battered by bad publicity, but you can forget about this now as after change in control they are getting only positive feedbacks from their bettors. So if while surfing the web you`ll find an old scam article about Betway just ignore it! There is no good looking back! At present Betway are one of the best UK sites sponsoring West Ham and races at the Cheltenham festival and licensed by the Malta Gaming Authority and the Gambling Commission in the UK. Despite the growing popularity, they are not available for players from many countries including Australia, Denmark, France and United States. Their black-green heavy website is surprisingly slick and can be viewed in 15 languages. It isn’t too clustered and easy to navigate so you can find the required bet quickly.

As for betting markets and sports coverage, everything is quite simple – if you prefer football betting, then you are home, if most of your bets fall on other sports or minor leagues, then you’d better find another bookmaker. Betway offer football matches from more than 50 countries with more than 100 bet types but have slightly disappointing ice hockey and tennis coverage. All in all, you will still find enough bet types for top tournaments like NHL or NBA. This bookmaker offers generous odds, sometimes the best on the market, particularly on English football and, of course, Betway propose best odds guaranteed on horse racing. You can use all common payment methods, but their number is small (Debit & Credit Card, Neteller, Skrill, Click2Pay, ClickandBuy, EcoCard and Bank Transfer), minimum deposit is ₤10, maximum is ₤50.000, minimum withdrawal is ₤10, maximum is ₤2.500 - ₤100.000. To summarize briefly there is genius lies in simplicity! There are no sounds, endless statistic or flashy graphics, everything here is very basic - just list of events and current market odds, well, that’s all we need, right? You can watch live streaming of a wide variety of sports and all top football events. Don’t forget about sports betting promos, acca boost, VIP program, free bet club, sports mobile apps, cash-out feature and dedicated customer support team. So let’s enjoy the benefits of ideal betting experience with Betway!

Sportingbet : £50 bet as a welcome bonus Top
Sportingbet

Sportingbet were found in 1997 and have developed into one of the largest British online gambling operator with more than 2.5 registered million customers. The company is a sponsor of a few football clubs and different sports tournaments. The bookmaker focuses primarily on sportsbooks, but still has a great gambling area. They have always been known for generous promotions such as €400 welcome free bet, €50 signup bonus, free spins, accumulator bonus, etc. Sportingbet website is probably not one of the best UK betting sites as it is a little bit slow, but has a traditional left-hand menu, customary location of betting sections and quick links. Besides, it is handy and understandable.

Sportingbet have one of the strongest market coverage with nearly 30 available sports. It's hard to find a football league that's not covered as nearly 800 leagues are presented. Though this bookie is not the one that focuses only on football, for example, it has the best coverage of European basketball and it is not surprise, because they are Euroleague sponsor. They usually offer more than 50 pre-match bet types, but Asian Handicaps can be considered one of their main advantages as you won’t find them very often even in the top UK bookie’s betting lines. As for betting odds, well, they aren’t bad at all, but still a little low and football margin of 7.5% is not good and a little disappointing. Nevertheless, when it comes to In-Play section it's one of the best offerings on the market! The live betting console may seem a little slow to load but you're always guaranteed that you will find any event with all needed bet types. Tennis fans will be especially pleased as Sportingbet have a huge range of live markets for WTA and ATP. There are plenty of payment methods and you will have no trouble with deposits or withdrawals. In summary Sportingbet is average and so saying basic bookmaker without live streaming or cash-out, but it offers all standard features and quality service, which makes it good enough for beginners but it can hardly be of much use for high-rollers as this bookie has tends to limit high winning players.

888 Sport : Treble Odds on your first bet Top
888 Sport

You may know 888Sport as one of the pioneers of online gambling because this company started its bookmaking business only in 1997 but we can safely say that 888Sport are among the best UK betting sites now. With their longstanding gambling reputation, this company is one of the most trusted bookmakers in the UK, especially in terms of financial security. An international gambling brand is registered in Gibraltar and listed on the London Stock Exchange. If you only cut your teeth on betting you won’t get better bookie than 888Sport, but if you are a high-roller, than better find another betting site as they tend to limit fast prospering bettors. 888Sports website is a little crowded because of too many flashing banners, but still fast enough and really easy to understand. The bookmaker has a various selection of betting options, but mainly they focus on football and offer great betting on UK & Irish horse and greyhound racing. You will have no reason to complain about betting markets as their coverage is pretty extensive, but they have limited markets for some obscure sports and leagues. The minimum bet is only ₤0.1 and the maximum payout is ₤250.000 per bet. Anyway, despite such big maximum winnings it’s not the place for professional bettors.

888Sport live betting section is a solid product and probably even better than their pre-match betting lines! They offer more than 100 betting markets for football games and nearly 50 live markets for tennis; and it is not common practice. The in-play betting area has an extremely good interface with upcoming events schedule, but nobody's perfect - 888Sport do not offer live streaming. What a shame! As a big-name bookmaker, 888Sport do not charge for deposits or withdrawals, but remember that only ₤30.000 may be cashed out per month! As for available payment methods, this bookie is one of the best and has extremely large list. You can deposit or withdrawal with Visa, Mastercard, Diners Club, Ecocard, Entropay, Astropay, Qiwi Visa, Maestro, Neteller, PayPal, Qiwi, Skrill, WebMoney, Yandex Money, iCheque, Postepay, Paypal, Paysafecard, Bank Transfer and Wire Transfer. The minimum deposit is £10. We highly recommend to use the same method for withdrawal that you used to deposit, if it’s possible! Of cause, they offer the mobile version of their website and app for Apple users. In summary 888Sport may be still not perfect in every way, but they are getting there. The bookmaker offers competitive odds with overall betting margin about 4.4% and you will always find an endless list of promotions here.

Titanbet : £50 Matched Bet on Registration Top
Titanbet

Though established only in 2008 Titanbet is a very promising young bookmaker who can offer everything you would expect from the top online bookmaker. Over the last years, the company has grown to a well-established and recognisable brand. By having their headquarters located in Antigua, Titanbet hold a license in the United Kingdom and have two separate domains: TitanBet.co.uk - for UK customers, TitanBet.com - for customers from other countries, exclusive of USA, Canada and Hong Kong. The bookmaker is suitable for beginners and professional bettors as its minimum bet is only €0.1. Besides, Titanbet do not limit maximum winnings and maximum bet. If you are a newbie, you may be interested in their betting tools such as betting glossary, sports statistics, articles about betting and many more. Their site seems a little gloomy, but betting is a hard ball, we do not need bright colours to make money, right? However, the website is not as fast as we would like it to, but on the other hand, you will find the needed bet without any problems as its interface is very easy. They have one of the widest ranges of payment methods, but the transaction time is probably about average on the market; let’s just say, it is neither the fastest nor the slowest.

Titanbet offer great selection of sports and betting markets. A large selection of bet types is certainly one of the main sources of their pride, you can find more than hundred markets for one football game and what's the most exciting is the widest selection of Asian Handicaps and Totals. Even the best UK betting sites do not have such plenty of choices! However, Titanbet could not boast about having the biggest odds on the market… They run overall betting margin of nearly 5.7% and it's not very good! But if you like to bet on football, basketball, baseball or American football it will be ok, if you prefer tennis and ice hockey - pass on, please. On the other hand, this bookie offers the earliest odds on the market and this is a tremendous advantage for your value betting! You will definitely not be disappointed in their in-play betting section with a good graphical representation of the action, rapidly updating odds and good coverage of markets. Titanbet is clearly a top class trustworthy bookie and you will never have any problems with them! Maybe they do not belong to the 'elite' but they are above average in a lot of things and don’t forget that this betting site offers tons of bonuses and promotions every day!

Skybet : Get £20 Free Bet Top
Skybet

SkyBet is among the best betting sites. This bookmaker is offered by TV giants Sky that belongs to one of the 20 largest companies in the UK. They are a trusted and popular brand, but we must say right away that SkyBet are heavily focused on British and Irish customers. The bookmaker has everything you need to bet, but probably it won’t be your choice unless you live in Great Britain or the Republic of Ireland. It also should be noted they are very much aimed at recreational punters, so if you are a high-roller from Sweden you can skip this paragraph… The company launched its online services in 2000 and besides betting it also has a great gambling section. Their main gimmick is that with Skybet you have not only in-play live betting and mobile betting or betting over the phone but you can even have TV betting as well!

However, they have a limited number of payment methods: Visa, MasterCard, Maestro, Laser and PayPal with ₤5 minimum deposit and ₤10 minimum cash out. All transactions are free, but slower than usual. SkyBet website is not so bad but their homepage looks a little disorganised as there are too many graphics and sometimes it starts getting on your nerves. At the same time, the website loads surprisingly fast. Offering nearly 25 sports, the market coverage is competitive with the other top UK betting sites, but football still holds a special place. They also offer good tennis coverage. You will receive good odds for such competitions as Premier League or Champions League, but generally SkyBet run overall betting margin of 5.4% and it's not good… If you specialise, for example, in ice hockey betting, then this bookie is not for you as it runs betting margin of 8.9% on this sport (in comparison Bet365 run 3.4%). Another frustrating thing is their live streaming. You will probably say: whaaat?! How this could be, given the fact that this company has the television rights to every sport? Well strange as it sounds, but they have an average live streaming section when comparing them to Bet365. Moreover, you must bet to watch. Even though Sky Bet are one of the top UK betting site, they still have too many negative aspects. But you can be sure that this company is an honest and financially secure bookmaker with a lot of attractive promotions.

Betfred : £60 free bet Top
Betfred

With over 40 years of experience, Stan James can be named one of the best UK betting sites providing their services to customers from 120 different countries. Despite the fact that they are a popular brand in EU their main target is still UK market. Having headquarters in Gibraltar Stan James are licensed by the Remote Gambling Commission of the Government of Gibraltar and by the UK Gambling Commission. Stan James website interface isn’t probably the best online, but we can call it acceptable. Their betting platform looks a little old-fashioned, but what have you been waiting from a traditional British bookmaker? Along with many other betting sites Stan James try to show too much information on the main page; there are not so many flash graphics, but it still looks a little bit over-crowded. The website’s colour scale with famous green and white gradation is eye pleasing. As for navigation, it is not really handy as it can be a little hard to find some betting sections and some options could be more visible. Besides, Stan James site is a little slower in comparison with other top betting sites. The worst thing is when you are navigating around different sports the whole page requires a reload and sometimes it's exhausting! In general their website operates well enough as there are quick links ensuring an easy access to key sections.

Stan James do not offer the widest choice of payment methods. But all common deposit and withdrawal options are available (Credit or Debit Cards, Skrill, Neteller, PayPal, Paysafecard, Bank Transfer) in 22 currencies. Minimum deposit is £5 and minimum cash out is £10. The bookmaker doesn’t charge transaction costs. However, there's a problem with debit or credit cards - withdrawals may not be possible to non UK issued credit cards. If you’re a multi-sports bettor who is interested in an endless list of markets and sports – this bookie is not for you, because Stan James don’t offer as many markets as some best betting sites. They focus on horseracing, football and other popular sports in the UK. The selection of betting markets offered by this bookie is smaller than the top online bookmakers offer, but if we`re talking about the most known leagues there is a wide range of choice. Exact the same story is with their odds quality! Odds are good on main markets in famous leagues, but when it comes to smaller markets, they’re below average. Well, in one word, their odds are almost always near the average or higher. Anyhow, if you’re interested in British sports Stan James will be a nice option. Their overall betting margin is 4.7%, that's not bad at all! Stan James have large maximum payouts: £250.000 for horse racing, £200.000 for top football leagues and £100.000 for other sports. But it looks good only on paper as this bookie quickly limits or bans big players. Stan James in-play live betting area is not impressive. They don’t offer as many live markets as other UK betting sites, and once again there are plenty options only for top games. Stan James propose live streaming only for horse racing and there are no info graphic for other sports. What a shame!

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Unibet

Unibet started their business 20 years ago and now they are one of the largest gambling operators on the European market holding nearly 16 million customers from over 100 countries! The biggest Swedish bookmaker operates under Maltese jurisdiction and is licensed in the EU. First off, Unibet is known as an expert in Scandinavian markets and it’s not surprising, taking into account the origin of the company. Naturally, they are very popular among customers from Scandinavia and Central Europe. The bookmaker is able to offer not only high quality betting platform to their customers, but also a comprehensive range of gambling products, such as casino, live casino, bingo, poker and lotteries. A very respectable name of this experienced betting operator is only proved by its many awards, for example, they have been 'Sportsbook Operator of the Year' twice. Their website has a slightly unusual design, it's not what you'd call handy, but you can get used to it.

Unibet do not offer wide range of payment options, but you will have enough options to make a deposit or withdraw funds from your account. Besides, this bookmaker charges no withdrawal fees. You can use thirteen different currencies with Bank Transfer, Neteller, Skrill, Credit or Debit Cards, Paysafecard and UKash. You will receive e-wallet withdrawal within 12 hours. Unitbet have a really massive selection of different sports. High odds are one of the reasons why they are so popular. Their overall betting margin is 4.3%; for football and tennis markets they run margin under 4% and that’s great news for you. What is more, their maximum payout is £200.000 per day and Asian Handicap betting is available. Well, good news ends here! Unfortunately, Unibet limit professional players so you can get low limits at any time. Well, except this, they are Ok. Unibet in-play betting console is one of their strongest sides and you can watch hundreds of live-streamed events for free. You can also place bets via phone or mobile betting.

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Bwin

One the largest betting operators in the world Bwin (formerly known as Betandwin) were established in 1997 and now they have over 20 million of registered customers. It’s a very popular brand in Europe and is known as the sponsor of Real Madrid and several sporting tournaments. Bwin are licensed in Gibraltar and offer great betting services so you may have a question - why such a reliable and respectable bookie takes only 17th place in our rating? The answer to this question will be ambiguous and may surprise you - this bookmaker changes its services from time to time and you can never be sure of its level of quality! You will find a lot of enthusiastic reviews on the web, but you will also find a lot of negative feedbacks about this company. This bookie is not stable, for example, not so long ago their odds were among the worst, but now they are much higher than the average on the market! Bwin used to limit profitable players, now they do not practice this. After all, who knows what will happen tomorrow? That is why we have to rate this betting site so poorly despite they are currently among the best by any standard.

Bwin website is user friendly with a handy navigation. It has good colours and is very pleasant to read. To cut a long story short this bookmaker offers one the best betting sites with a nice design and opportunity to place a bet as quickly as possible. It is really very handy and fast, but also good looking; well done! You can use 15 different currencies on the website; Bwin have an extensive list of payment methods, probably among the largest you’ve ever seen! They even have many local payment options depending on your country. There is, of course, some bad news, Bwin have no fees for credit or debit cards, but there is a 3% charge on withdrawals with Neteller and Skrill… Bite me, we are already in the 21st century, that's ridiculous! Withdrawals’ speeds are below average here. The list of available markets is impressive as Bwin cover nearly 100 sports and there are only few exotic sports or minor leagues that this bookmaker doesn’t offer. Though there is a fly in the ointment - they do not provide horse or greyhound racing, this is really quite surprising! Their maximum winning is £10.000 per bet and £100.000 per week. It's quite enough for us, right? When it comes to odds competitiveness, you really aren’t going to see a lot of difference between Bwin and other top online betting sites - they run an average overall betting margin. Generally speaking, Bwin are just an average bookmaker with a quality website and some weaknesses. But nobody is perfect there could be a chance they would cut your limits.

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Betsson

Like the above-mentioned Marathonbet, Betsson, one of the lesser-known online bookies, are not a traditional British bookmaker, but they are still one of the best betting sites for UK customers. Swedish bookmaker remains one of the trusted and developed companies on the market and is expanding its brand in coming years across large areas of Europe. They were founded in 1963 and launched online in 2000. Betsson are listed on the Nordic Stock Exchange and licensed within the EU; they are operating under the license granted by the Malta’s Lotteries and Gaming Authority. Their website is a pleasant looking with a sharp design and a good gambling section, but probably it is not as fast as it should be. Despite the fact that the country of origin of this bookmaker is Sweden, the website is available in 15 languages and has strong customer service; moreover, Betsson received the award for Best Support in 2016!

Betting coverage can be described as an average, you will definitely find main sports and some minor leagues, but the selection of bet types leaves much to be desired. On the other hand, Betsson run overall betting margin of nearly 4.1% and that's very impressive. Their payment options work just fine, but withdrawals into your e-wallet can take a couple of hours. Great live streaming is one of their main attractions - you can bet and watch LaLiga, Bundesliga, Ligue 1, ATP & WTA, NBA, MLB, KHL and many more tournaments. Their in-play section is an impressive betting product, but still falls behind the top UK bookies. The bookmaker offers a few but very easy to use mobile betting apps available on iOS and Android. Minimum bet is €0.1, maximum winnings is €5.000 per bet, 10.000 per day and 25.000 per week. These are not the highest limits, but that will be enough for us, right? Summarizing the above, Betsson is an average bookmaker, but this does not mean they have nothing to interest you – it is not necessarily to be the best in the world to be the best for you.

It is difficult to say which of these bookmakers are the best. Everything depends on what you want from your bookie, what bet types or sports you are looking for, whether you are a recreational player or a professional tipster. In this article we selected the most trustable and reputable bookmakers with high-quality services that deserved to be your first choice. Here are the best UK betting sites you can deal with depending on the category you classify yourself.

Online bookmakers reviews

Tipbet betting site
Tipbet betting site

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